We start by surveying key people within your business. We can then determine the broad opportunity areas. Structured brand planning workshops then flesh out these opportunities. In this phase, we focus on information collection.

Using exploratory research, we validate critical assumptions and identify new market or technology opportunities. Directed, creative thinking workshops and creative design provide the core of the new product proposal.

We then storyboard the product and present it to the market for testing. We can also build concept prototypes of the technology to give the user a more realistic experience. We conduct qualitative and/or quantitative research to identify how well the product features fit market needs.

Using the research results, we refine and tune the product to meet market needs and also, to meet the needs of your business. During this phase, a detailed brand plan with financial projections and launch strategy is developed.

Directives can also manage all aspects of turning the concept prototype into a commercial product. We can do as much or as little of this as you require (the makeup of this phase is highly dependant on the product, industry and your own business’s skills and capacity).