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 Creating and sculpting ideas for product innovation |
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Directed Thought Bubbling™ is a process, developed and run by Directives, to assist you in rapidly coming up with innovative product and marketing ideas that can make a real difference to the way you do business. In Directed Thought Bubbling™ we use proven creative thinking techniques in a workshop environment, to generate ideas and harness the creativity within your company. We then build on these ideas and sculpt them into new product concepts, product enhancements or marketing initiatives, tailored to your requirements. Our Directed Thought Bubbling™ process takes a lot of the hit and miss out of new product or concept development. It saves you money by significantly speeding up the development process and targeting your design efforts to areas that will really make a difference to your business! Directives are Innovation Consultants; our passion is creating new products - but we’re not your typical whacky inventors. We have a strong track record in product development, technical research, engineering, marketing, market research and product championing with combined experience of over 40 years. We have helped companies conceive and develop a portfolio of products which include globally successful innovations in the manufacturing and IT industries. Our clients include startups, SMEs and corporates. We have also lecturered at Masters degree level in creativity and innovation techniques. At Directives we think ideas are a lot like bubbles. They can be exquisitely beautiful and at the same time incredibly delicate - one touch of reality and they can burst, leaving you with nothing but a disillusioned bubble blower. Right now there are people within your organisation with great ideas that could, if uncorked, significantly change the way you do business. But often the pressure of being hermetically sealed by the “corporate corker” means that their great ideas never bubble to the surface – let alone be explored and turned into great products! They’re either too busy with the day to day running of the business and don’t have time to be “creative” or they don’t feel safe enough to express their ideas, because they know there’s always someone waiting to burst their bubble with a well meaning and practical “it’ll never work!”. But imagine if you could uncork
all those ideas, put some fizz into your team,
That’s where Directives’, Directed Thought Bubbling™ can help, as we work with you through a 6 stage process that leads to exciting innovations that can change your business.
And all this bubble generation, simmering,
shaking and sculpting We know that you’ll see the value in Directed Thought Bubbling™ particularly when you compare it to the time and cost of conceiving products the traditional way. And we know that you’ll be excited by the new product and marketing concepts that emerge during the thought bubbling sessions. It really is a great way to get your team involved, energised and excited about innovation in your company.
As some of our recent clients have said …
At the end of the Directed Thought Bubbling™ process you and your team will have participated in two creative thinking workshops, the first workshop having generated in excess of 300 ideas! Directives will have simmered and sculpted the ideas and provided you with an organised record of all the ideas generated during the process. (You can choose to come back at a later date to sculpt any of these ideas into great concepts too!) We’ll also provide you with a summary of the final sculpted idea and our recommendations for developing your concept further.
Contact Directives now on 03-9796-2004 or email us on email us to enquire about our Directed Thought Bubbling™ workshops. |
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