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Market Research

Directives has experience in market research in the pharmaceutical and communications technology industries. Directives provides market research services for existing products and also uses market research as an important opportunity screening and vallidation tool in our new product development process.

Ms. Brien leads the market research activity. She has 12 years of market research experience in the pharmaceutical industry. Her experience encompasses all stages of the research process across a wide variety of therapeutic areas including; anti-infectives, anti-virals, gastroenterology, oncology, cardiovascular, anti-depressants and vaccines. She has worked on products at both pre and post-marketing stages and has extensive experience working with specialists, general practitioners and patients. Her qualifications and expertise are in marketing and qualitative research.

Marketing Support

We can provide part time marketing support services to assist your business in peak times.

Other Directives services include:

New Product Development

Creativity and Innovation

Strategic Planning

 

 

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