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Market Research
Directives has experience in market research in the pharmaceutical
and communications technology industries. Directives
provides market research services for existing products and also uses
market research as an important opportunity screening and vallidation
tool in our new product development process.
Ms. Brien leads the market research
activity. She has 12 years of market research experience in the pharmaceutical
industry. Her experience encompasses all stages of the research process
across a wide variety of therapeutic areas including; anti-infectives,
anti-virals, gastroenterology, oncology, cardiovascular, anti-depressants
and vaccines. She has worked on products at both pre and post-marketing
stages and has extensive experience working with specialists, general
practitioners and patients. Her qualifications and expertise are in marketing
and qualitative research.
Marketing Support
We can provide part time marketing support services to assist your business
in peak times.
Other Directives services include:
New Product Development
Creativity and Innovation
Strategic Planning
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